Marketing Excellence
Course details
Marketing Excellence
Understand the concept of marketing and its evolution, the environment of marketing function, and the role of marketing function in the organization.
Modules : 12
Durations : 20-30 mins.
Program Details
| Session Name | Description |
|---|---|
| Introduction to Marketing | Understand the concept of marketing and its evolution, the environment of marketing function and role of marketing function in the organization |
| Marketing Strategy | Understand the overview of Marketing Process, marketing Strategy & marketing plans (Marketing Mix) and marketing activities (Execution of Strategy and Plans) |
| Market research | Understand market research process and how it is used to analyze consumer markets and business Markets as well as to analyze competition |
| Segmentation, Targeting and Positioning (STP) | Understand core concepts such as Market Segmentation (Niche Marketing, Customization & Personalization), Target Marketing and Positioning |
| Branding | Understand concept of Brand Equity and Brand Positioning |
| Shaping up the Offerings (Creating Value) | Understand the process of setting up the product strategy, designing & managing services and developing pricing Strategies |
| Making the offerings available (Delivering Value) | Understand important aspects of product decisions related to delivering value such as availability Utility (Place Utility + Time Utility), distribution, retailing logistics |
| Integrated Marketing Communication (Communicating Value) | Specific needs of communicating for marketing including managing mass communication and managing personal communication |
| Tapping the world of Internet for Marketing | How to use technology for effective marketing such as creating online presence, selling online and use of social media |
| Sales Function | Understand the process of selling, nuances of B2B sales, B2C sales, and improving effectiveness of selling and negotiations |
| Services marketing | Understand the nature of service offering, nuances of marketing the services and managing customer satisfaction in services |
| Getting ready for future | Current trends, technical, social impact of marketing as well as financial implications of marketing efforts. |
Special offer for students and groups